Today, more people access the internet using mobile devices ( 1.05 bn. ) than by any other strategy, including by PCs ( one bln ). The web no longer is restricted to a personal PC and Web browser. Run on a mobile gadget, the Net has become an always-accessible entity with myriad life-enhancing features : the iTunes App Store; GPS; gaming; email; camera; contacts; photograph albums - your life, anytime, anywhere.<br><br>Even the arena of at-home computers speedily is developing with the highly interactive Nintendo Wii or Microsoft Xbox, which may revolutionize media entertainment centers. Businesses increasingly are incorporating video conferencing technology into their workplaces and providing workers with mobile devices that place the office - from client e-mails to meeting reminders to on-the-go Web research - at their fingertips.<br><br>While 84 percent of mobile Web users access the Web at home, 87 % of those individuals who own Web-enabled mobile devices access the web each day. Now is the perfect time to create an innovative, engaging mobile strategy. As cell phone functionality and accessibility increase, the capability for your mobile product to be more all-inclusive also improves. When expanding your brand online, you cannot disregard the mobile Web; possibilities are great that your clients already are on the lookout for you on their phones.<br><br>Designing Your Mobile Strategy<br><br>There are 2 completely different positions on mobile application development. In Part II, two leading developers offer some recommendation on these contrasting development philosophies.<br><br>Sean Christmann supports a universal approach, which allows the maximum amount of users to access an application on their preferred cell-phone.<br><br>John Blanco, on the other hand, believes developing a native-language or platform-specific application ( sometimes called 'native' ) offers a better overall user experience and is more likely to be adopted by the masses.<br><br>Before building a mobile system, it's important to understand that different mobile phones talk different languages. As an example, iPhone applications can connect to a mobile phone's hardware, allowing rich native applications to employ GPS, multi-touch and accelerometer features and display content from any web browser, excepting Flash content. While Flash is the leader in Web-animation technology, mobile applications do not support it.<br><br>Some smartphones might have similar hardware capacities,eg GPS, but they only can handle Flash Lite, a lightweight version of the platform. Others only could be able to display HTML. Because capabilities among mobile devices vary, developing universal solutions is hard. This has become particularly challenging, due to a market that heavily favors the iPhone.<br><br>According to the NPD Group, the following were the best-selling smartphones in the U. S. in quarter one of 2009 :<br><br>RIM BlackBerry Curve ( all 83XX models )<br>Apple iPhone 3G ( all models )<br>RIM BlackBerry Storm<br>RIM BlackBerry Pearl ( all models, except flip )<br>T-Mobile G1<br><br>The issue is this : Do you develop an app that less than half the cell phone market can understand, or do you create an application that leverages all the capacities of the phone your audience is carrying? Or, do you build a couple of local applications to the specs of the BlackBerry and iPhone, which enjoy the best market share?<br><br>In Part two of this article, we'll let the experts weigh in with their viewpoints.